About Kong & Way

A supportive partner for allied health clinics

We’re a business coaching team built for allied health clinics.

Kong & Way (K&W) is a coaching team that works with allied health private practice owners across psychology, occupational therapy, physiotherapy, speech pathology, NDIS practices, and multidisciplinary teams.
We exist to help practice owners grow into steady, capable leaders who can build practices that are sustainable, cohesive, profitable and genuinely client focused. Our work is grounded in the belief that strong leadership shapes the culture, systems and long term health of a practice. When a practice owner leads with intention, the whole practice becomes more stable and more rewarding for both clients and staff.
As a team, we take a thoughtful and practical approach to coaching. We understand the responsibility that comes with running a practice, the weight of decisions that affect clients and teams, and the constant pressures allied health owners face in the Australian landscape.
K&W is built around people, not templates. We value honesty, reflection and steady progress, and we coach in a way that honours the real challenges and opportunities practice owners navigate every day.
Work with us How we help

Our purpose

We help allied health practice owners grow into confident business leaders.

Our values

The values and principles that guides our work
Integrity

Making decisions that support long term practice health and ethical client care, even when those decisions are challenging.

Growth

Encouraging reflection and steady improvement for both ourselves and the practice owners we work with, so leadership becomes stronger over time.

Authenticity

Communicating openly and honestly, and fostering trust through clarity, respect and straightforward conversation.

Balance

Promoting sustainable ways of working that support wellbeing, capacity and a healthier relationship with work for practice owners and their teams.

K&W coaching

Coaching that strengthens the way allied health practices run and grow

Kong & Way provides one to one coaching for allied health private practice owners who want a more organised, stable and sustainable business. Every practice is different, so our work is shaped around the owner, the size and health of the practice, and the goals they want to work towards.

Our coaching helps owners look closely at how they lead, how decisions are made and how people within the practice work together. This includes refining productivity habits, strengthening communication, improving operational choices and understanding the systems that support long term growth.

We work with practice owners who are motivated to reflect, willing to adjust old patterns and committed to becoming confident, capable leaders. Through coaching, owners develop clearer direction, stronger decision making, and a way of running the practice that feels more manageable day to day.

Our role is to help practice owners build practices that:

  • are ethically led
  • are organised and well structured
  • deliver consistent, high quality care
  • attract team members who align with their values
More about coaching

Reach out

Start with a simple conversation

If you are ready to move from “just getting through the week” to leading a stable, sustainable, and profitable allied health practice, we would love to work with you.

Book a discovery call
K&W team

Meet the coaches

Kong & Way is led by two co-founders who work closely with allied health practice owners across Australia. Danielle and Alistair bring complementary strengths in leadership, operations and people development, creating a coaching approach that is practical and supportive.

Danielle Kong private practice coach

Danielle Kong

Co-founder | Private Practice Coach
Danielle is a private practice business coach with a background in psychology and marketing. She brings a detail oriented and organised approach to coaching, helping owners streamline their operations, refine their client journey, improve automation and build workflows that support both the business and the team. Her social sciences background shapes a people centred perspective, ensuring that the human side of leadership sits alongside the practical systems work.
More about Dani
Alistair Way private practice coach

Alistair Way

Co-founder | Private Practice Coach
Alistair is a private practice business coach with more than 20 years of experience across business strategy, operations and people management. Drawing on his background across a range of industries in Australia, New Zealand and South East Asia, Alistair brings a broad problem solving toolkit to his coaching. He helps practice owners refine their growth plans, strengthen financial decision making and develop the leadership mindset needed for long term practice stability.
More about Al