Hi, I’m Danielle Kong,
a Business Coach, Strategist & Co-Founder of Kong & Way.
For more than 10 years, I’ve worked within the allied health industry, supporting private practice owners to build businesses that feel more sustainable, organised, and intentional.
A large part of my work focuses on helping practice owners bring structure to chaos. I enjoy working with systems, operations, data, workflow improvement, marketing direction, and simplifying the moving parts that often become overwhelming as a practice grows. I’m naturally drawn to organisation and problem-solving, and I find a lot of satisfaction in helping clients make sense of what feels chaotic or unclear.
The most rewarding part of coaching for me is seeing those “a-ha” moments happen. Often, business owners already have the capability and ideas they need, but they’ve become too stuck in the day-to-day to step back and see the bigger picture clearly. I enjoy helping clients reconnect with direction, confidence, and a stronger sense of control over their business.
My background is in psychology and criminology, having completed a double major at The University of Melbourne. Since then, I’ve continued further study and professional development across marketing, analytics, business strategy, and private practice operations.
Alongside Kong & Way, I also run The Practice Lab, where I support startup allied health practitioners through branding, website design, business planning, and private practice development.
Outside of work, I enjoy working out, travelling, discovering new places to eat, spending time with friends, and inevitably picking up a new hobby every few months.