Hi, I’m Alistair Way,
a Business Coach, Strategist & Co-Founder of Kong & Way.
I’ve spent more than 20 years working across business strategy, operations, leadership, and organisational development, supporting businesses across Australia, New Zealand, and South East Asia.
A large part of my work involves helping practice owners step out of survival mode and become more confident, capable leaders within their business. Many of the people we work with are excellent clinicians, but leading a growing practice often requires an entirely different skill set. I enjoy helping clients develop clearer direction, stronger decision-making, and the operational foundations needed to support sustainable growth.
My background spans a range of industries including retail, manufacturing, hospitality, and allied health. Over the years, I’ve worked across strategic planning, operational improvement, leadership development, financial performance, and people management. That breadth of experience allows me to draw on a wide range of business perspectives and adapt ideas across different settings and stages of growth.
At Kong & Way, I particularly enjoy working with clients on leadership mindset, business structure, team development, and long-term strategy. Seeing business owners grow into more confident leaders and build businesses that feel stable, well-led, and purposeful is one of the most rewarding parts of the work for me.
Alongside my work at Kong & Way, I also provide business consulting through Avaana, where I support startup NDIS business owners with business planning, operational structure, and growth strategy.
Outside of work, I enjoy spending time with my two children. I also enjoy getting out for a walk (or in my case roll), trying new places to eat, and taking photos of the things that catch my eye along the way.