Let’s just get this straight first: Company culture is important. We all know this, no matter how much of a buzzword it’s become in some respects.

And if you think your company culture doesn’t matter much because you only have 3 employees, think again. Culture isn’t something you have or not; It’s about whether the one you have is positive or negative.

Company culture is the root of the most important aspects of your business, including employee engagement, customer engagement and the productivity of your business. Simply put, the better your company culture, the more successful it can be. This is because great culture increases employee motivation, improves their performance, encourages healthy communication and ethical behaviour, and improves job satisfaction. These happy employees then produce great work and represent your company in a positive manner.

It’s no wonder then, that some of the biggest companies in the world have great company cultures. Ultimately, they wouldn’t be where they are now without their amazing culture and resulting employee and customer loyalty to back them. So, what are they doing differently? Here are 5 examples of great company culture from some of the leading companies.



Kong & Way Example of great company culture - Zappos
Image from Mereo

It seems that Zappos, an American shoe and clothing company, is now better known for their amazing company culture than their products. The CEO, Tony Hsieh, believes in his company’s core values and forms its culture right from the hiring process. Zappos famously offers their new employees $2,000 to quit at the end of the first week if they believe it’s not a good fit for them. What’s more, all new Zappos employees go through the same training process, during which they learn the company strategy, culture and its importance.

This process and strategy passes through the funnel from the CEO to the team leaders. It then spreads to the lower level employees to ensure that they invest in getting the right cultural fit from the start.

Takeaway: Hire for cultural fit, and spend time on instilling your company’s culture and values to new employees. Remember, happy employees means happy customers. Let your employees instil your culture and values to your customers.



Dropbox knows a thing or two when it comes to providing a great company culture for their employees. On top of their amazing perks like free breakfast, lunch and dinner, commuter subsidy, on-site gym and laundry and generous time-off policies, they commit to ensuring a fun and creative environment.

Dropbox’s culture focuses on its people. Empowering their employees to utilise their skills and talents in an unrestricted way is at the core of Dropbox’s values. And this translates to the work produced by the team.

Just take a look at a statement from their jobs page:

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).

Dropbox’s commitment to providing a happy environment for their employees oozes out of every product they produce.

Takeaway: Focus on the people. Believe in your team’s talents and create an environment in which they can feel comfortable in and therefore thrive.



Kong & Way Example of a great company culture - Salesforce
Image from Salesforce

Earlier this year, Salesforce won first place on Fortune’s list of the 100 Best Companies to Work For. And rightfully so, given their dedication to creating an innovative and inclusive company culture for all those involved. In fact, they’re so devoted to their culture, that you won’t find a shortage of information on its various aspects on their website.

Salesforce has a unique focus when it comes to company culture. Instead of boasting their perks (of which there are plenty, including gyms, telecommuting and part-timer benefits), Salesforce shows off the idea of “Ohana”, a Hawaiian word for family.

Together, every member of their Ohana upholds Salesforce’s values of trust, customer success, innovation and equality.

What’s more, Salesforce leaders believe in giving back to the community. Cindy Robbins, executive vice president of Global Employee Success at Salesforce, reported,

All Salesforce employees are encouraged to give back to the nonprofits and NGOs that matter to them, either through Volunteer Time Off (56 hours a year) or a generous matching policy (up to $5,000).

Takeaway: Build a company culture in which your employees can not only innovate but also feel like a part of a meaningful family. Looking after your employees and empowering them to do the same for others will surely create a contagious, happy environment for all.



Kong & Way Example of great company culture - Google
Image from Google

Google was named the best company to work for in 2017 by Comparably. This is unsurprising to anyone that follows the tech giant. From providing benefits to help employees focus on distraction-free work, to providing flexibility and freedom to enhance creativity, Google really knows what it’s doing when it comes to ensuring a healthy company culture.

Some of the perks of working at Google that contribute to their great culture include:

Takeaway: Invest, invest, invest! Invest in your team and their happiness. And they’ll return the favour by utilising the best of their talents for your company, just like Google employees do. Create a culture of trust and growth, and unlock your team’s innovative sides.



Twitter is perhaps one of the most frequently talked-about companies for their positive culture. With their extensive focus on their employees’ professional development and well-being, it’s really no wonder. The most special thing about Twitter isn’t just their commitment to ensuring a great company culture through their values and perks. It’s the fact that their employees can’t stop talking about it.

Twitter’s employees are the embodiment of its culture, showing off exactly what the social media company is doing right. Just look at their reviews on glassdoor, where Twitter’s current and previous employees rave about the company’s culture, people and perks.

The culture of collaboration is evident in Twitter’s leaders’ mindsets. As Biz Stone, Twitter’s co-founder, wrote,

It’s possible to build a business, help people, and enjoy our work. How we approach our work is often as important as the work itself because the way we treat each other, our shared environment, and the way we cooperate shapes us as people.

Takeaway: Collaboration and innovation can thrive in an environment where these qualities are encouraged. A great company culture that brings smart people together to collaborate is a culture that they can rave about. Provide a platform on which they can grow, in context of a larger purpose.


So, what can we learn from the above 5 companies? What can you implement in your business to follow their lead? If I have to pick one word to describe their theme, I’d say it’s empowerment. Of course, other values are important, too – like diversity, equality, innovation, creativity and so on.

But I think empowerment captures all of these values. Empower your employees to flourish, to spread out, to focus, to give back, to contribute and to learn. As long as you commit to creating and maintaining a great company culture that celebrates their empowerment, you’ll have a team of people dedicated to delivering great work and positively contributing to the culture.